A global telecommunications company sells mobile phones bundled with access to its network services.
A customer may, for example, contract to pay $70 per month for 24 months. In return, they receive a mobile handset at the start of the contract and access to unlimited calls, texts and data for the 24-month contract period. Customers can buy the company's packages on various third-party websites and in-store at third-party outlets.
The company pays the third-party suppliers commission on all sales.